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Tuesday, January 10, 2006

How To Create and Achieve Your Dream Goals

Marketing to double your profits is a marketing goal.

And you can easily achieve it too.

The thing that separates achievers from those that crash and burn is...


  • Personal goals
  • Business goals
  • Life goals.

Yes those achievers have goals. And they set and achieve goals. All the time...

I've written an article on the method I created for myself to achieve goals. I call the method SARAH - for a copy of the article email me (web at with your email address and name. (don't' worry I don't share people's email addresses).


Now how to achieve goals is all very well. Would you like to know how to create great goals in the first place?

If not stop reading now...

As you're so astute, here goes ...

  1. Find a place to be separate from your day to day life
  2. Sit down with a notepad and get relaxed
  3. Then visualise your own funeral and the idealistic talks that three people make about you:
    1. The first person is one of your close family:
      1. What would they say about you? Where you always there for them?
      2. Would they say you were thoughtful of your relations?
      3. What one thing will they remember about you?
  4. The second one is someone from your business life:
      1. Did you have integrity? Was your word your bond?
      2. Were you a success in business?goal setting
      3. How did you give back?
  5. The final one is from one of your friends
      1. Could you be relied on?
      2. Did you treat people with respect?
      3. Were you with them through lives success and failures?
  6. The questions I've suggested are examples that get me thinking, use your own examples to get your own thoughts going
  7. Note down the main points each person made
  8. Then look at where you are now and decide what goals you need to get the achievements the three people said about you

Example Business Life Eulogy

So using an example of business success...

Lets say you used a competitor to make your eulogy on your business life.

The notes you take might be as follows:

- He always knew what the next big thing was in marketing
- His company grew to have offices in all the English speaking countries in the world
- His company trebled its profits over its first 2 years in business
- His staff were all loyal to him and his vision for the business

You've got the notes and now you need to decide how far off you are from that perfect vision of your ultimate goals and the final achievement of those goals.

Let's say you're not even in business yet.

Your goals should be handwritten and based on the example could be ...

1) I started my own business by 11/2006
2) My business makes $3,500 profit from the first month of trading and then makes at least that for each subsequent month
3) My first office is in my study, my second in London by 11/2006 and my next one's in New York by 5/2007

Notice that you've got specific goals, either in terms of time or money. The goal is also written as though it's already achieved.

The reason is the brain can't tell the difference between real memory of achievement and a manufactured "memory" in the way we've written the goal. But the brain then tries to make reality match the manufactured memory.

So you're moving towards the goals you've set all the time.

Have a go ... you may be surprised how well it works.

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1 comment:

Gina said...

Hello Jim,
Thank you for sharing information on setting and achieving goals. Your tip to get away from my everyday surroundings to set my goals makes so much sense. Setting
goals is easy for me, executing them is not always easy so I strive to maintain balance and energy.

Last summer I attended a conference in LA for "Women In Technology"
(WITI). While there, I had the awesome opportunity to
meet Marcia Wieder.

She and I spoke about overcoming fears to achieve our dreams.
Although my time with her was brief, I learned from "America's Dream Coach" about
the importance of stepping out of my comfort zone, setting goals, and
taking action. At that time I really did not know who this precious
woman was but later learned she had been on Oprah and PBS-TV.

Marcia's brief touch on my life made a great impact on me. Recently I
discovered her blog at and
a Maui Dream Retreat she is giving away!!! I would LOVE to be able to
win that trip!!

I thought you and your readers might also be interested.

Thank you again for sharing and I'll be back to visit your site!!!

To Success,


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