My blog has moved! Redirecting…

You should be automatically redirected. If not, visit http://www.business-powerpack.com/ and update your bookmarks.

Friday, July 29, 2005

Guerrilla Marketing for Consultants

This blog is fun.

As an ex-consultant myself it's a laugh to see other people's view too.

I know, I know I suppose you could still regard me as a marketing consultant.

But I know that although I really enjoyed what I did as an IT consultant I'm miles more passionate in my own business helping businesses to grow.

There's a lot here that rings true here. I particularly like the 28th July 2005 post as it's one of my own bug bears. Why do people believe that simply inserting a graphic here and there helps in a presentation?

If it's relevant and also not a stock graphic fair enough. But how many times have we seen the partnership "shaking hands" image?

I used this image (is it a stock Microsoft image?) many years ago and it was probably hackneyed then. Now it just makes proposals look cheap.

Saturday, July 23, 2005

The Jay Abraham Blog

The Jay Abraham Blog

What can you say?

Jay Abraham is the man that helped kick-off "Chicken Soup For The Soul". He's the guru's guru. A lot of the ideas we see on the Internet are Abraham re-jigs. Or straight forward implementations.

Jat credits previous copy and advertising people such as Claude Hopkins with his own success. But there s no doubt that Jay is a strategic thinker who can really roll out all the tactics too.

I'll be watching this blog with interest!

Monday, July 18, 2005

Harry Potter and The Magic Of Its Marketing

OK I admit it the Potter spell worked on me I rushed out the first day it was out and bought it.

You've got to admire the way that the publishers and booksellers have managed to get a runaway train of marketing for this latest book.

Obviously the one thing this highlights is the huge importance of a quality product. I don't think we can really deny that JK Rowling has addressed her market very, very well.

But once that market was targetted a number of magical marketing spells were bought to bear on the books to make them go stratospheric to beat more and more publishing records.

Three of the magical marketing spells used by the Potter clan were Tantalise, Scarcity and Delivery.

Tantalise. Originally the release of the Half-Blood Prince was announced many months ago. Tantalising the waiting customers.

JK Rowling read from the Half-Blood Prince at midnight on launch day. To give an associated sense of theatre to the launch. In the same way you can let your clients or prospects know release dates, names, interesting details of your forthcoming product or service. Let some customers try out a part of it to encourage word of mouth.

Scarcity. Millions of copies of the Half-Blood Prince were produced. Yet many people bought on the first day. They wanted to make sure that they'd get one in case the booksellers ran out. Let your customers know there's only a limited number of your new product for sale. If they don't act now it'll be gone forever.

Delivery. The Harry Potter series has delighted millions worldwide as books, audios and films. Each new book has managed to deliver the same delightful experience as the previous one. You need to delight your customers with your delivery. They should be so impressed with what you give them that they come back for more.

Go ye, and me, and do likewise.


Monday, July 04, 2005

Great Ways To Share Bookmarks

del.icio.us:

This is simply great.

I've always wanted a site like this. Now what I want is for the world's top marketeers, excluding me, to add their favourite bookmarks to the party.

Because you can also see the bookmarks they've added.

I look forward to some interesting browsing in due course.

I'll also being adding bookmarks as I go on my journey's through the Net.

* View Other Blogs Reactions
Like the post? Bookmark it Now Using:
del.icio.us, Digg, Furl, reddit, Technorati or share on Facebook

Other bookmarks or things you can do with this post...