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Wednesday, June 29, 2005

What Part Of My Advertising Is Working?

Now that's a lovley question that John Wannamaker asked during the 19th century. For many companies that question is still true today.

But strangely, it doesn't need to be like that. Advertising is costly but you deserve to know whether your campaigns are working or not. After all you've paid for them!

As I've been going round networking groups I've told people that I help companies get more sales. The reason I can do that is that often people don't know how to advertise for the best, most effective results.

So simply changing their advertising can sky rocket their sales.

I've written an article on the different types of advertising and how to ensure you get the best form of advertising for your company.

Simply leave a comment with your email address (just put c for .com and k for .uk addresses to avoid spam) and I'll send you a copy.

Monday, June 27, 2005

Shhh. Who's Talking About You?

Well guess what?

This is a brilliant find.

A search engine that allows you to see who has been talking about your company through the blog world. And what they said.

Who said paronia was dead?

I faithfully entered "Acorn Service" and got three entries.

Hurrah!

Someone knows me.

Slight deflation after I discovered it was really me talking about myself. Talk about navel gazing. Still it was exciting for a minute or two.

Try it for yourself.

Friday, June 24, 2005

How To Double Your Sales

You want to double your sales don't you?

And you want to make sure that you keep your profit per sale the same or better.

Me too.

I've spent a long time learning how to market effectively. I've learnt From Jay Abraham, Carl Galletti, Dan Kennedy. Sometimes it seems like most everyone. From Claude Hopkins to Jason Cox (The Joint Venture King).

So in all the time I've spent coaching my clients I've discovered a number of marketing aspects that are pretty much ignored. But the most amazing thing is that boatloads of people tell me that when they're doing business they're too busy for marketing. It's only when sales start to fall that they start looking at marketing.

They wonder why their sales rise and fall - I guess we know the answer to that one. As you know every company is a marketing company and needs to consistently and systematically apply marketing to everything they do.

Because marketing on an ad-hoc basis simply doesn't help your business stand out from anyone.

I've written an ebook called "How To Leap Ahead Of Your Competitors", which you can get for free until July 4th. It's 35 pages detail systematic marketing tactics and the ways to implement them effectively.

To get the ebook go to Acorn Service and enter your contact details and you'll be sent a copy.

The Secret Search Engine Blog

Henk van Ess's Search Bistro

This site is very interesting!

It explains how Google looks at sites and rates spam sites.

The bottom line is that Google are using people to check that top sites are not spam sites.

Apparently this is rather similar to how Yahoo worked when they started. They may still use this method.

This site goes into exactly what rules are being used by the human checkers. The rules shown are about a year old. But people don't change what they do much. So we expect they'll pretty much continue to do rate them as shown on this site.

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