For those who believe that once Google has promoted your entry in its results it stays there I have proof that your pipe dream is just that.
As you may be aware the top search engine optimization people are trying to knock Brad Fallon off his number 1 spot in the search results for the Coolest Guy On The Planet.
All to no avail.
In October I posted about being the coolest guy on the planet and in it I noted that on 26th October I was 26th. Sadly I now have to report that today I'm 41st.
Now while this is fun for SEO nerds what does it mean to you and me?
It's clear that SEO is not a one-off. And it's more than that. You have to add off-page optimization too.