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Tuesday, January 10, 2006

Does Your Business Really Need A Tagline?

Every business needs a tagline.

It should reflect the benefit that the customer gets from using your product or service.

This article on the prleads website gives you a way to generate some strong taglines for your business.

But remember you develop your tagline after you've thought through and created your own Unique Selling Proposition.

Then Most Important of All - use it! That means develop a plan to include your tagline in everything you do.

Make your tagline unique.

Everything you do includes:

  • web site
  • business cards
  • blog
  • seminars
  • brochures
  • direct mail
  • emails
  • advertising
  • yellow pages

Like your USP make it part of your culture.

And remember? "Put it out in everything you do...".

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