Rob sets out 5 blogging commandments that are key to making money with blogging.
During his explanation on how to set-up and make money from your blog Rob notes that Adsense plastered sites wont make money. They just turn people off.
He also points out that whilst "cheating" the search engines can make your blog visible it's also not a practice he encourages for a longer-term blog.
As you'd expect Rob first emphasizes the importance of market and keyword research and then explains how to pick the best affiliate programs for your chosen market.
He underlines the importance of owning your own domain, although you can of course use two blogging platforms free of charge: Blogger and Wordpress.
Rob walks you step by step through the process of setting up a blog that is better than your average templated blog.
Rob notes his secret weapon to keep the new blog filled with useful content. Because after all content is what attracts traffic, the life blood to monetize your blog.
Monetizing Your Blog
Rob recommends two methods of monetizing your blog.
Of course someone who's been running blogs for a while had access to a number of tools. You get links to the tools. In fact while I was reading this book Rob emailed to say that he was putting more tools on the site as a bonus. One of which allows you to find dead blogs.
What do you do with dead blogs? Rob explains in detail in Blogging To The Bank and is worth the price alone for me.
He also gives 5 blogging commandments that you must follow to give your blogs the best chance of being seen and read.
Other Reviews of Blogging To The Bank
Rob Benwell has cleverly provided 2 pre-written reviews to help affiliates say something about Blogging To The Bank.
I noticed a spelling mistake (yes I can be that sad sometimes) in one review and Googled it and found 7 lazy bloggers hadn't bothered to change it in reviews they posted.
That said the pre-written reviews don't say much. Which is a shame as I'm sure there's more that Rob could have put into the reviews without giving out his secrets.
In summary this book is aimed firmly at the beginner and advanced blogger alike.
If you've been blogging for more than 2 years you'll be aware of a number of the techniques that Rob describes. But you'll almost definitely find, as I did, that there are several things you kind of knew about and hadn't realised how much it could help pour in the cash into your blog.
My recommendation? Get Blogging To The Bank 2.0 and implement Rob's methods because I know they work as I've used some myself.
The bonuses Rob gives are all very worthwhile themselves. The dead blog finder software is the one I'm going to look at in detail next. So I'll see you then!