Marketing For Power Packed Business Growth

Business cards, we dispense them like confetti without any real thought other than, maybe, “that’s someone else I managed to offload a card on”.

Or maybe you don’t scatter them, perhaps you hoard them, or worse never use them.

Business cards are the one advertising medium where you can usually explain your advertising in person. And you can make it oriented to that person too.

That must be the ultimate in marketing.

I’m going to make this a two part post because I’m analysing how business cards are used, certainly within the SME community.

In my initial analysis I’ve found the following results:

1. No customer benefits indicated ........................................... 95%
2. No explanation of the business provided............................ 75%
3. The back of the card isn’t used ............................................ 51%
4. The persons role is not given ............................................... 39%
5. Flimsy board used for cards ................................................. 25%
6. No name on the card ............................................................. 3%

There are other results but I’m doing a much larger analysis for those figures.

But you can see immediately what these results mean to people you give your card to.

If they hold onto them they’ll find the following:

• In almost every card (95%) they’ll not be able to tell other people about the benefits of your business
• In 75% of cards they wont have a clue, unless they've great memories, what your business does. And think about it why would they rack their brains?
• a gobsmacking 3% apparently have such a high turnover that they don't give their staff their own business cards (which can cost about £50/$100).
• 25% are so close to the breadline they can't even afford reasonable quality cards

I will return to this subject later and with some advice as to what you can do once I've compiled further results...

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