Billionaire oil magnate John D. Rockerfeller founded Standard Oil in 1870 in the USA and by 1900 controlled 90% of the oil refined there.
So he knew a little about how to make money.
And one of the revealing points he made during his life was this:
"Next to doing the right thing, the most important thing is to let people know you are doing the right thing" - John D. Rockefeller.
It's the "even if you build the best mousetrap in the world don't expect the world to beat a path to your door" viewpoint.
That's the reason marketing is a key way to make business more visible.
Of course marketing a sow's ear as a silk purse, as we've discussed before, wastes your time and your clients. You may as well shut-up shop as you're going to have a hard time persuading people that your product is great for them. When you know it isn't!
Great products already have good sales, or reasonable sales. When you apply appropriate marketing strategies you can double and triple your sales.
Yet so many organisations are complacent about sales. That is until the "me-too" operators start eroding their market share. Too late. You could have had more profits earlier, not now because you'll never stop the "me-too" men.