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Tuesday, July 04, 2006

Do You Test eBay Selling Copy?

Happy 4th July!

If you've been reading a while you may remember that I said I was going to test eBay Sales. By using the second and better edition of my ebook "How To Leap Ahead Of Your Competitors" I wanted to test different forms of copy, headlines and categories.

If you go to eBay and search on the original Ad for the item you'll see that I've changed the headline at several stages, included a subhead, changed some copy and tried different prices.

So for a minimal investment I'm getting some good feedback as to what categories sell the ebook, what headlines help and also how attractive the book title is too.

While it's too early to say exactly what works best I thought I'd share with you the current state of the advertising copy, enjoy:

Do You Know These Ways Of Stopping Your Boom And Busts Sales Approach?

Or Do You Depend On Sporadic Marketing?

Think again...

Whenever you stop marketing your leads start to dry up, your competitors build better relationships with your customers!

Do you worry where the next job is coming, or whether that referral will come in on time to help your cashflow?

Just marketing as you're coming to the end of your project leaves you exposed to those customers who "just want a change".

This report is a new improved second edition and smashes through wishy washy marketing-speak and tells it like it is.

Listen To What The Gurus Say On Marketing

Ted Nicholas, world famous direct marketing guru says,

"Marketing mistakes are by far the primary reason businesses do not survive".

Peter Drucker said, "Business has only two functions - marketing and innovation".

Ways To Better Marketing

This eBook maybe short but it packs in what you need to know for more profitable business:

    • Grab your business objectives by the short hairs
    • Drive the steel rod of focus through your business
    • Think you know what you're selling? It may not be what you think
    • Let Edwards Deming, quality guru, help you like he helped Japan and Ford
    • Unveil the two well-known but misunderstood marketing techniques that properly applied can explode your business
    • Discover a Step by Step process for planning and implementating projects and campaigns
    • Unearth your risks and manage them
    • Welcome complaints as a great way to make your customer service department a profit centre

This 36 page report in ebook form helps you with all this and more.

You'll Kick Yourself If You Miss This Report

The author a well known consultant provides further secret resources that can double or treble your profits.

This is my secret eBay testbed. I don't want any of my competitors to know what I'm doing because I'm trying out several different low-key auctions to test the reports marketing.

As soon as the tests are completed this report is going to be sold at a fixed price on my normal eBay account.

So get it now before I finish testing and the book price gets fixed.


PS To get the results I describe you must take action. If you're thinking of buying the report "for later" don't bother. If you've looked at this listing you know you need it now. So get it and apply it.

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