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Monday, July 17, 2006

Get The Right Front Window For Your Business

While catching up on reading Seth Godin’s blog I came across a post about receptionists that really a lot of SMEs never consider.

Seth works out the cost of not hiring an exceptional receptionist.

Think about this...

Let’s say you wanted to buy some really nice high class coleslaw from a delicatessen. And as luck would have it across the road from you there are two delicatessens.

You look in through the first one’s window. It’s difficult to see through as the windows that looked clean are actually smeared and it distorts the food, and in particular the coleslaw, inside so it looks grotesque. Then you step over to the other delicatessen and look through its sparkling windows. You can see directly into the shop where the coleslaw is piled high on a gleaming white dish.

Which shop would you buy your coleslaw from?

Now you realise why it’s important to appreciate that a receptionist has the power to enhance or detract from your visitors experience with your business.

Are you a great business but one who has a distinctly mediocre receptionist who is going to distort your visitors view of your firm?

Think about it. Visitor perception is their reality. If they think you’re a poor firm to do business with that will come through in your sales.

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