Marketing For Power Packed Business Growth

I was at a networking meeting yesterday.

It was fun, as usual. And this time I got a few more questions about blogging.

Several people noted that blogging is becoming bigger...

Yes, it is in the UK. It's already big in the USA. If you look  here note the USA's Fortune 500 Companies That Blog.

USA Corporate Blogging

It makes for interesting reading. Certainly there are a high number of high tech companies that blog:

• Microsoft
• Motorola
• Honeywell
• Cisco
• Hewlett-Packard
• Dell
• Texas Instruments
• Oracle
• Sun Microsystems

And of course the largest web companies also have blogs:

• eBay
• Amazon
• Yahoo

There are other non-high tech companies blogging. They include McDonald's, Eastman Kodak, Boeing, General Motors, Nike and Wells Fargo.

What About UK Corporate Blogging?

In the UK we've got BT, the Adam Smith Institute and newspapers like the Financial Times, The Daily Mail and The Guardian with Blogs. And of course many of the US companies with offices in the UK also have bloggers here as well.

I've searched for others and looked at companies like Virgin, BaeSystems, GEC, Cap Gemin Ernst & Young who you might think would be blogging.

They're not...

In the course of my research I found another blogger who was trying to see how the UK Corporate Blogging Scene is going.

Suw Charman notes a number of smaller companies in her post Strange Attractor as well as a very few large corporate bloggers such as Guinness and Macmillan Publishers Ltd.

She also notes quite a few PR companies that are blogging too.

Should UK Corporates Be Blogging?

Like I've said many times before...

Blogging is one channel of communication with your customers.

Remember paper business directories?  They were a very important channel for business to communicate their presence to their prospects and customers.

Now with so many people on the Internet searching the Internet for businesses those directories are dying.  

Regular blogging about your expertise means that you'll be in the top positions for searches made on your subject keywords.

Is that important?

Yes. Because people don't want to go to the effort of going through one to two pages of search results. If your entry helps them why would they go elsewhere?

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