Marketing For Power Packed Business Growth

I've been working from home for a long time, even before I started my own business.

When I worked as an IT project manager I was able to manage projects by conference call, email and mobile calls with the occasional trips to clients sites.

Working From Home Dangers

When you work from home for long periods you need to be aware of the dangers:

1. Social isolation
2. Ivory tower thinking
3. DIY
4. Housework
5. Shopping
6. Children and family members, including the dog!
7. TV, music and radio

So why are these dangerous? They're not life-threatening are they?

The reason is that they all distract you from delivering your business to your client. Points 3 to 6 are direct distractions and mean you avoid doing any useful work.

Points 1 and 2 mean you may lose touch with what your clients want and lose out on feedback from colleagues about what you're doing and end up going down blind alleys.

The danger is that you'll not deliver results, consequently losing clients and finally losing your business and livelihood. That's dangerous isn't it?

Avoiding Working From Home Dangers

The best way to avoid direct distractions is to plan your work and set deadlines. That way you know that you have to deliver and you know the impact of distractions on your delivery.

Sometimes you'll need to re-arrange your day to do some housework (say some laundry) in which case plan it in.

The way to avoid doing more work than necessary from blind alleys is to network and ask customers and other networkers their opinions, their needs and wants.

Obviously that doesn't mean blindly accepting what they say. It means putting everything in the mix and making your own mind up.