I've just got off the phone with our Valentine Poem winner, Matthew.
One of the subjects we discussed was telling stories (the truthful kind) that interest our prospects.
A properly produced story can make an average salesman close more deals than they would otherwise. So they deliver sales like a star salesman.
So what do you need to be able to produce a story that attracts your prospects and gets them to sign on the bottom line?
What about these:
- An intriguing story title that relates to your prospects industry
- Statistics that relate to your industry
- Presentation materials that tell the story
- A synopsis of the story as your brochure
Each element of these is produced in a way that is different to expectation.
For example the statistics relate to your prospect's industry over time. Another example is that the presentation materials don?t mention your company - or don't mention them until the very end.