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Friday, December 02, 2005

Why You Mustn't Cheat At Getting More Traffic

Business World discusses the artifical nature of attracting massive amounts of traffic by mentioning famous, or infamous people:

"Is there any value to cheaply acquired visits from the search engines like Google, MSN Search, Yahoo, AOL Search, Ask Jeeves, and others? I don't think so. First of all, visitors to your blog who are searching for Britney Spears photos, Paris Hilton video movies, or the latest news about Tom Cruise and Katie Holmes, are not likely to read your blog about knitting, health, or business. Simply placing keywords in a blog post, suggesting naughty photos and stories, won't develop a blog's readership base. The search engines may list your blog post as a fresh article, and so might the blog searches, but the result is fleeting. At the same time, the visit might even work against you."

Direct response marketeers have known this for years and it's exactly the same as screaming "SEX" in a headline which has nothing to do with the rest of the copy.

There are two problems with this:

1) Your target market may be put off by a stupid headline/ blog content
2) The traffic you get may be massive but are not very likely to be looking for anything you're actually selling. So they'll be put off and their comments could reach your real target market - and you could put off more of them!

So .. don't do it..

EVER! (Unless it's an example in a blog)

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1 comment:

Christopher Trottier said...

I find that simply commenting and taking an interest in other people's writing is the best way for attracting attention to your blog.

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