Nostradamus of The Advertising World?
This article is intriguing and I'm glad I didn't read it when it came out. Not because it's boring. It isn't.
It's fascinating. Chris predicts the future massive downsizing of the advertising company sector.
It hasn't happened yet. But I agree with his general thrust.
Particulalry as he didn't know about ipods or blogs then.
Blogs is just onre more death knell for the major advertising corporations. At this rate people will be able to use web sites and blogs to decide what they should buy based on actual consumer experience.
Worrying, or liberating? Who knows
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