Marketing For Power Packed Business Growth

I was doing some coaching for someone when I suddenly thought of an interesting analogy about coaching, which went down well with them.

I'd like to share it with you together with the 10 things to check when choosing a good business coach.

Your favourite hairdresser rarely does their own hair.

That means that when you choose a new stylist you don't choose the one with the best hair.

You ask them who did their hair.

Then you ask the one who did it to do you hair.

Simple! Something that almost every woman knows - not sure about the men.

Equate that to success.

Sure you can be successful on your own.

But like a stylist you can't see yourself as others see you.

You only see it in the mirror, or filtered through your own perceptions.

A coach, can see the "whole head" and can advise and help you achieve your success.

But there are many coaches around. So how do you choose which one to go for? Is it the one who's been to coaching academy, the one with plenty of tales to tell or the one who has had loads of different jobs?

The answer of course is it depends on where you are in your life.

But whoever you choose there are 10 things you must look out for when choosing a business coach, they are as follows:

1) You don't have to wait until the following week to ask a quick question.
2) They're honest so if you're wearing the Emperor's clothes they need to tell you.
3) They give you a free coaching session where all they do is listen to your goals and aspirations. So they can tell you whether they're the right person for you.
4) You don't feel that what they say is simply what they say to everyone else
5) You don't worry whether they'll be clock watching if you go a few minutes over your scheduled timeslot because you're discussing something important
6) Any reasonable email request you make is replied to within 24 hours, the unreasonable you need to negotiate!
7) You're held to your commitments, but in a friendly and non-judgemental way
8) You achieve measurable results in your business life through their insights, suggestions and assistance
9) You can use them as an uncomplaining sounding board and confidante
10) They're always on the look out for little news items that could help you keep informed, help you do better or simply amuse you

Does coaching work? Let me give you a testimonial and you judge for yourself:


I am the owner and founder of Digitactive Ltd (an IT & Internet services company). When we came to you we were lacking in direction, purpose and had poor processes.

Through your business coaching process you helped my business put a business action plan together which has helped us focus heavily on what we are trying to achieve. You also helped us by giving us lots of ideas and proven methods, which we implemented with great results.

We found your service to be first class and I will not hesitate to recommend you.

Mac Attram
Managing Director
Digitactive Ltd

My point?

Mac was actually doing pretty well. But he didn't know what he didn't know.

Coaching helps. Get some. Just use the checklist to find the right person.