... cannot help you to avoid bankruptcy if you leave it until you're almost ready to call in the receiver.
I've lost count of the number of companies I've been approached by who want to "do some marketing because their sales have dried up", or their "leads aren't converting" or they're "getting too many returns."
The reasons that these companies are suffering breaks down into one of several problem areas:
Sales Drying Up
- No investment in marketing means that previous customers are approached in a haphazard way with little likelihood of further sales.
- Little or no marketing means that prospects aren't aware of you so you're always starting cold.
- Not getting feedback to improve your pr0duct and service - after all if it's truly pathetic you wont get repeat sales, referrals or new sales
Leads Aren't Converting
- If you don't have a high quality product or service you can't expect people to buy it
- Using the same sales pitch without testing variations puts you in danger of not finding the best way to sell
- Market gossip has put people off. Gossip includes you're going to shut-down, you're not viable and your product is flaky.
- Staying with a poor salesperson simply because you don't want to invest in a superstar salesman (checkout
Getting Too Many Returns
- A poor service, or inferior product, will always have high returns
- Expectations vastly exceeded reality
- Selling to the wrong people
In all these cases you may be able to write copy and create marketing that resolves some of the issues. But if your product or service stinks you're destined to go down the tubes.
Thinking you can avoid bankruptcy by bringing in clever marketing wont work unless you prove you've put effort into making your product the best there is.
I'm a great copywriter but even I can't make a silk purse out of a sow's ear so unless you've a great product or service don't try and market yourself out of the giant pit of "No Sales Hell."
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