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Saturday, September 23, 2006

Gary Bencivenga Bullet-Ridden And Unbowed

I'm a fervent subscriber and fan of Gary Bencivenga.


If you're a copywriter or business owner who has any interest in learning more about how to write good copy you must subscribe to a few, yes just a few copywriters ezines. Gary's Bencivenga Bullets ezine is one of them.

I'll come to the others I love after I explain about Gary's Bullet-ridden body.

Of course Gary Bencivenga's not really bullet-ridden it's just that he got a lot of flak over his July 2006 ezine posting which said,

"A gifted product is mightier than a gifted pen."

People emailed to point out that the prospect should be at the core of copy.

Gary used his September 2006 post to explain exactly how a great copywriter looks to find a product's unique strength first.

Once the unique strength is found the copywriter uses a variety of copy tactics to deliver that message to the prospect. And the prospect is then at the core of the copy.

Nice one Gary!

I promised to let you know some other copywriter ezines that I love. If you have any desire to write your own copy study of these people is going to help you write better. So here they are, in no particular order...

Of course there are other great copywriters out there including Peter Stone, Michel Fortin, Bob Bly, Clayton Makepeace...

... the list just goes on and on.

My point?

If you're a business owner you need to get great copy for your web site, your brochure, your sales letter and your adverts. That means learning from the greats.

Have I learnt better writing from them? You bet!

Did it take long? You'd better believe it!

Could you do the same? Very probably.

But do you have the time?

If you're on a tight budget you need to quickly learn how to copywrite. Sign up for my FREE Business Growth Course to get on the fast track.

In the course you'll see a number of proven tactics to improve response to anything you write.

And now, to quote Craig Garber, "Now go sell something".

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