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Tuesday, September 05, 2006

New Articles Published Offline

Just thought I'd give you a quick heads-up I've had two articles published in the printed business magazine "Business Connections" for the Northwest of the UK.

The first article is "Does Your Brochure Get You More Sales" and is available on the web.

The second article "How To Recruit A Sales Super Star" and concerns the recognition and recruitment of sales super stars.

The article is not on the web yet because I'm splitting it into two:

Part I: Recognising Sales Sheep, Sales Wolves and Sales Super Stars

Part II: How To Advertise, Interview and Manage Sales Super Stars

The point in these two articles is that sales super stars are made, but they're made very early on in life. Sales training or better sales management training won't make a sales super star out of a dud.

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