There are times when I'm baffled that companies subscribe to being bamboozled by their consultants.
Dan Kennedy notes in his blog that ""Timken Company has adopted a new slogan, "Where You Turn." The new tag line replaces 'Worldwide Leader in Bearings And Steel.'"
I did try and comment on Dan's blog but couldn't see the captchas in my browser.
Give me strength! Please let it be a spoof.
They must have employed several consultants to come up with such a cute slogan. It would equally suit a road making company, a steering wheel manufacturer, a windmill ... and on, and on.
Surely this is a fabulous demonstration of The Emperor's New Clothes?