Marketing For Power Packed Business Growth

I returned to Seth Godin's blog today as I'd been re-reading Frank J. Rumbauskas's ebook nevercoldcall and the ebook mentioned Frank's Blog which mentioned Seth's Blog on sales.

So I dutifully dropped by Seth's blog to read The death of the sales call?

In it Seth explains that if you've made an appointment to see a salesman you should expect to be sold to. Otherwise why bother with the meeting?

This could be logically extended to cold calls. If a salesperson rings you up and you have no interest in what they're offering tell them so immediately. That way you don't waste your time or theirs.