After all without space activity how can we believe in Star Trek, or any variant of it?
Although the space programme is an important part of the global community it can also be part of a businesses PR campaign.
If you're a restaurant you could tie in food names, drink names and shuttle offers with launch dates and publicise it with your current customers and around about through the press and simply by word of mouth.
If you're a printer you could introduce space and shuttle-related postcards and artwork and offer it at shuttle launch times.
There are so many things that a business can do to tie into a major event, without being cheesy.
Have a go!
And by the way...
Do you know why I picked the shuttle to talk about? I checked Google Trends and found that shuttle launch was the 6th most searched on subject today.
That's why it's so important to keep your linked to a buzz in your market, or even outside, so you're ready to hang onto their coat-tails as that subject soars into orbit.
Sir Richard Branson's Virgin space company will undoubtedly be used to add PR to other companies in the group. and so it should, it's exciting!