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Thursday, October 20, 2005

How To Influence People - Ethically

Crayons teaching us about writing copy. Great stuff.

When you get to this article note you can move back through all the articles by looking for the link to the last article in it's assessment box. (You'll see what I mean when you get there).

In common with a few other direct marketeers I love Robert Cialdini's book "Influence: Science and Practice". So I'm really pleased that I tripped over this web site - didn't have a clue that he was on the web. Although I'm sure a search would probably have found it ...

Still there you go, it's in my favourites now.

Robert's Influence: Science and Practice book is one I really would suggest any business person buys. Certainly anyone who sells anything would benefit from it.

There are plenty of other books you can get but this particular one gets right down to research on how us humans react to marketing, life, emotions and events.

Interesting with a capital I.

Obviously Robert comes at this from an ethical viewpoint to persuade people as to the best thing to buy is yours. However, that's not to say you don't recognise parts in the book that could be used to manipulate your prospects - bad don't even think about it!

Check it out at my Amazon affiliate link

1 comment:

Guru Bob said...

Hope this blog kicks on.

I also have a blog and a content site on affliate marketing you may want to check out.

Affiliate Marketing Blog
Affiliate Marketing articles

Cheers,

Guru Bob

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