Big Blue Sees Blogging as Marketing's Next Big Thing!
Adage has an interesting story about IBM's use of blogging
IBM has 15,000 registrants on its internal blog. More than 2,200 of them also maintain external blogs.
IBM is using them to present a consistent message of its people and their expertise - good marketing.
The article notes that the techie industry has people who are more able to use the blogging tools that a company provides.
Experts aren't convinced that blogs are going to take off for mainstream business.
On the other hand which experts were convinced that powered flight would transform the way we travel? After all only the rich could afford to travel, couldn't they?
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