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Monday, November 14, 2005

Blog Hooks - Elements that Draw Readers Back

Fascinating marketing idea.

Darren speaks about how blogs need to have a hook, or hooks, to draw people into them.

From a marketing viewpoint that's exactly right. The initial hook is that your search term has listed your blog fairly high in a search engine.

But once people have read your blog once how do you hook them into coming back?

Obviously you can provide multiple ways for your audience to connect and be informed about updates.

The hooks that Darren suggests are just content. It could also be style, readers comments or any other unique and interesting thing in the blog.

Because let's face it...

Unlike reading a book you don't feel the urge to finish reading a blog you find boring. Or to come back later.

Nuff said!

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