Please Do NOT Read This Blog Entry
The reason for the request in the title is that I'm trying a little experiment.
Debbie Jenkins from Lean Marketing in the UK said,
"I actually tried a headline out that simply said...
"Do Not Read This Ad..."
The response rate went up by almost 500% from the previous headline I used!"
I've never actually tried a negative heading so that was the test. To see whether the negative heading produced more hits than my usual headings.
I'll let you know the result in a future post! So sign up if you're as intrigued as I was.
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